GrassRoots Promotion Strategies Launches
GPS Artist Management as New International Management Division
FOR IMMEDIATE RELEASE
SEPTEMBER 8, 2025 (NASHVILLE, TN) – GrassRoots Promotion Strategies today announced the launch of GPS Artist Management, a newly unified international management division formed through the merger of GrassRoots Promotion Management with GPS. The division represents a premier roster including Hailey Benedict, Aaron Goodvin, Tim and the Glory Boys, The Abrams and Due West.
GPS Artist Management will be led by industry veteran Tera Lee Flaman, the Alberta-based artist advocate celebrated for her work in management, radio and production. Joining her is new hire Jenna Robson, a longtime label and management executive, who will add release and touring strategy as well as cross-border execution. GrassRoots Promotion Strategies Co-owner and Managing Partner Nancy Tunick, a renowned promoter and entrepreneur who previously served in executive roles at Asylum Records and Warner Bros Records Nashville, will oversee the management division.
“This integration creates a single, world-class platform for our artists,” said Tunick. “Under Tera Lee Flaman’s leadership, and with Jenna Robson strengthening our management team, GPS Artist Management combines creative vision with international implementation.”
As part of the new division, Tera Lee Flaman will oversee day-to-day management for Hailey Benedict (CCMA Award winner and 2025 Female Artist of the Year nominee, signed to Big Loud/Local Hay) and Tim and the Glory Boys (2x CCMA Award winners and 10x nominees), while Jenna Robson will handle double-platinum selling, CCMA award winner and 13x nominee and JUNO nominee Aaron Goodvin, 6x CMAO-winning duo The Abrams and critically acclaimed Billboard-charting US band Due West.
Award-winning agent Paul Biro of Paquin Artists Agency will continue to serve the GPS Artist Management roster for Canadian booking and will continue to collaborate as part of the management team in connection with Hailey Benedict, Tim and the Glory Boys and The Abrams, providing continuity and expert touring guidance.
“GrassRoots has always believed in building careers one authentic connection at a time,” added Flaman. “With GPS Artist Management, we’re aligning management, marketing and promotion guidance under one roof so our artists can thrive nationally and internationally.”
For nearly three decades, Nashville based GrassRoots Promotion has been recognized as one of the leading independent promotion and marketing companies in the industry. The company has successfully launched chart-topping singles, built campaigns for emerging and established acts across multiple genres, and developed trusted relationships with radio, media and industry partners. As part of GrassRoots Promotion Strategies, GPS Artist Management integrates management with established radio, marketing and audience-development capabilities, delivering end-to-end services that include strategic planning, international release and touring support, brand partnerships, content and campaign execution and data-driven growth.
For more information about GPS Artist Management or GrassRoots Promotion, visit www.gpsartists.com or www.grassrootspromotion.com
Media contact:
Adam Gonshor
Collabo PR
adam@collabopr.com